Her yerde iPhone’un konuşulduğu şu günlerde Bruce Nussbaum‘ın CEOs Must Be Designers, Not Just Hire Them. Think Steve Jobs And iPhone. yazısı günümüz dünyasında iş-tasarım ilişikisini çok iyi anlatıyor.
In the world of business, there is no value proposition left for most companies in controlling costs or even quality. All that outsourcing has leveled this playing field. Cost and quality are commoditized today, merely the price of entry to the competitive game. Design and design thinkingâ€”or innovation if you like–are the fresh, new variables that can bring advantage and fat profit margins to global corporations. In todayâ€™s global marketplace, being able to understand the consumer, prototype possible new products, services and experiences, quickly filter the good, the bad and the ugly and deliver them to people who want themâ€”well, that is an attractive management methodology. Beats the heck out of squeezing yet one more penny out of your Chinese supply-chain, doesnâ€™t it?